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Rihanna gets endorsement deal with Puma

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Rihanna is close to inking a seven-figure deal to design sneakers and clothing for Puma, Confidenti@l has learned.

We’re told the sportswear giant is already building a team to work on the “lifestyle” line.

“She is going to have her own coordinator to go to at Puma who only handles her, and they’ll have a junior coordinator helping them,” said our insider. “The focus is shoes, but she will also be helping with pants and tops.”

We’re told the contract is worth just over $1 million and will prevent the Adidas-obsessed star from wearing rivals’ brands. “She will have to slowly start to incorporate Puma into her wardrobe,” said the source. “She will be wearing all Puma gear in shoots and out and about.”

While RiRi hasn’t made it official yet, we hear she’s on board.

“The offer isn’t signed yet, but she is in 100% and wants to do this,” the source added.

The Barbadian star, who has built a reputation around her daring style, has been flirting with the fashion business for some time. In 2011, she worked on underwear and jeans for Armani, and she has since co-designed a line for British store River Island with Adam Selman, who has created some her most dramatic red carpet looks. Last year, she also put together two makeup collections for luxury brand MAC

http://m.nydailynews.com/entertainment/gossip/confidential/rihanna-close-deal-design-puma-article-1.2016843

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