With Lady Gaga’s music video for stupid love, Apple and Gaga made such a big deal about it being “shot on iPhone” but the video just felt dull and poorly edited.
meanwhile, Rosalía’s TikTok live concert successfully uses the iPhone platform to make the show enjoyable and interactive. It’s a 30 mins performance of the whole album (songs are shortened) but designed to be watched on a smartphone but you can twist the phone to follow along which I thought was such a cool idea.
I think if Gaga was only gonna do 2 videos for chromatica and not bother promoting the album further she