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Katy Perry 5: ELEMENT
Witness the Tour ends. Katy is kept out from the public eye and all her social media remain silent. That's how we know she's working on coming back.
She makes her first public appearance during the 2019 Grammy's since she concluded the Witness tour. She attends the ceremony, but does not perform anything. Maybe she could present an award. Her hair is short and dark again. She rocks a look similar to to this one:
Around March/April 2019, she is featured on a track by a well-known producer or DJ (Marshmello, Zedd, Calvin, etc.) or on Nicki's new single around at the moment. The music video is fabulous and the song goes Top 10 on Billboard (peaks around 7-9)
Meanwhile, she's seen working for charities as UNICEF or the Boys and Girls Club and that's what her social media is all about.
On the first week of August 2019, she drops a trailer for KP5's lead single. Which is released a week later. It is produced by Max Martin and has a sound like this:
The MV for the Lead Single is released a week before the VMA's and features Katy in a beach/tropical island. This era is all about nature look-wise. The song peaks at #3 on Billboard Hot 100, due to rap/urban still being the most popular genre at the moment.
VMA's 2019. Katy is awarded the Michael Jackson Video Vanguard Award and performs her new single preceded by a medley of her hits: I Kissed a Girl, Hot N Cold, Cali Gurls, Firework, Roar, Dark Horse, Swish Swish and the new single called New Places.
First week of October 2019. A promo single is released along the announcement of the album. The album is called Element, and it's visuals are about nature (deserts, tundra, beach, etc). The promo single peaks at #24. It's a slow song with acoustic guitar dominating the most of the track.
Last week of October 2019. The album (Element) is released along with the second single. It is an empowering song (what Katy does best), it has a strong beat and strong sounds. It goes straight to #1. The music video is released on November 2019 and its shot in a desert.
Those are my ideas for at least the first two singles off the album and the beginning of the era.
The album is maily produced by Max Martin and Avicii.
It has more natural sounds (acoustic guitars, piano, etc)
It has at least three 100% pop songs (ala Walking on Air or Roulette)
The theme for the era is nature and ecosystems (forests, lakes, beaches, tundra, deserts)
The lead single is up-beat and the MV is shot in a beach/tropical island.
The first promo single is a slow acoustic guitar song
The second single is her biggest hit of the era and it's an empowering song.
The tour focuses on the nature visuals.
She has long, dark hair for the whole era and tour. No wigs.