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Rihanna's fashion line caused site to crash

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The limited-edition footwear collaboration between Rihanna and Manolo Blahnik, which launched on Thursday, has forced the project’s dedicated microsite to crash several times.

A limited number of 400 pairs were stocked within each of the London, New York and Hong Kong units. In addition, the website is taking special orders that will be delivered with a sketch signed by Rihanna and Blahnik...

Kristina Blahnik told FN sales have been “steady and constant” worldwide, “which is what we expected of a luxury, high-value product and the more considered purchaser. In fact, when we went live on our microsite, it crashed a few times. It was all up ad running again, but the volume of traffic was so high that it has taken us a little bit aback.”

 

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