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Apple considering terminating iTunes downloads within 2 years

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itunesdownloaddown

"Apple is now preparing to completely terminate music download offerings on the iTunes Store, with an aggressive, two-year termination timetable actively being considered and gaining favor.  According to sources to Digital Music News with close and active business relationships with Apple, discussions are now focused “not on if, but when” music downloads should be retired for good.

The sources insisted on confidentiality and required that all conversations be conducted outside of email or any written medium, given the realistic fear of reprisals for sharing details of internal corporate discussions.

Back to the story, the sources indicated that a range of shutdown timetables are being considered by Apple, though one executive noted that “keeping [iTunes music downloads] running forever isn’t really on the table anymore.”  Also under discussion is a plan to “ride the [iTunes music download offering] out for the next 3-4 years, maybe longer,” when paid music downloads are likely to be an afterthought in a streaming-dominated industry.

Part of the debate is that paid music downloads still account for hundreds of millions of dollars to Apple, worldwide.  According to an estimate revealed by music industry analyst Mark Mulligan at Canadian Music Week in Toronto, iTunes music downloads will still be worth an estimated $600 million in 2019, though that is down from peak revenues from $3.9 billion in 2012."

itunesstoredownloads-42019.jpg 

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4 minutes ago, Hyun. said:

I swear if they do this. rip1 At least leave the program and delete the store only.

It's only the store, should've been mentioned in the title

 

54 minutes ago, Goosey said:

No downloads? How are you supposed to stream when you don't have internet? And I want to own my own songs tyvm.

All streaming services offer offline downloads 

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