General News TRL returning June 12 under the name "MTV Live"

25 posts in this topic

Nearly a decade after MTV axed “TRL,” the network’s new boss is looking to resurrect the afternoon live TV staple.

A new daily afternoon show, tentatively titled “MTV Live,” will debut June 12 on the network, broadcasting live from the same Times Square studio that served as the home of “TRL” from 1998 to 2008, MTV president Chris McCarthy said in an interview with AdWeek.

“That ability to be live, in culture -- not responding to it but driving it -- is where we belong,” McCarthy said.

McCarthy took the helm at MTV in October following stints at other Viacom properties including Logo and VH1. In preparation for the return of a live afternoon broadcast, he has doubled the size of the Times Square studio to create a space that can partitioned off for more versatile use -- with an eye toward up to four hours of live content broadcast each day. 

Whether today’s young audience will follow is the question, but the network has found the success of turning its comedy series, “Ridiculousness,” into a live, two-hour show on Fridays, doubling its teen audience and increasing ratings in the 18-34 demographic by 50 percent.

x

1

Share this post


Link to post
Share on other sites

omg is MTV finally going to start becoming a music channel again? I'm shook.

2

Share this post


Link to post
Share on other sites

I'm ready for it! I never really watched but it seemed to be a pretty iconic show!

2

Share this post


Link to post
Share on other sites
2 minutes ago, Maraj said:

omg is MTV finally going to start becoming a music channel again? I'm shook.

Maybe! If they actually decide to play music videos, which I feel like they wont! sia3 

3

Share this post


Link to post
Share on other sites
Just now, Hannah said:

Maybe! If they actually decide to play music videos, which I feel like they wont! sia3 

Hopefully, I'm tired of these try hard reality shows and Teen Mom being replayed everyday.

3

Share this post


Link to post
Share on other sites

Don't think it'll ever return to what it used to be. Most people in their target market don't watch that much TV in the traditional way anymore. Streaming it live (and legally) online would be a great way to get people interested.

2

Share this post


Link to post
Share on other sites
6 minutes ago, Maraj said:

Hopefully, I'm tired of these try hard reality shows and Teen Mom being replayed everyday.

nnnn Teen Mom was a guilty pleasure of mine years ago not gonna lie dead2 

2

Share this post


Link to post
Share on other sites
Just now, Hannah said:

nnnn Teen Mom was a guilty pleasure of mine years ago not gonna lie dead2 

Oh wow, not me lowkey dragging you. rip4

2

Share this post


Link to post
Share on other sites

I can't see this doing well. Music videos aren't as big of a "deal" as they were in the late 90s/early 2000s and most people will just watch them online.

1

Share this post


Link to post
Share on other sites

I don't think this will go well as no-one watches MTV anymore. This show was iconic though.

1

Share this post


Link to post
Share on other sites

They are bringing back MTV Unplugged, too. rav3

 

2

Share this post


Link to post
Share on other sites

I loved TRL. It introduced me more to Madonna and it was the first time i heard Like a Prayer (TRL American Life special) 

I also have great memories of watching Lindsay's videos slaying TRL chart oprah1 

1

Share this post


Link to post
Share on other sites
46 minutes ago, Bionic Monster said:

I can't see this doing well. Music videos aren't as big of a "deal" as they were in the late 90s/early 2000s and most people will just watch them online.

You have a point but lord knows what these Market directors have in store

 

0

Share this post


Link to post
Share on other sites
9 minutes ago, NOVAAYEARZ said:

This may save music videos, pop culture, and possibly salesalex1

The show having a big impact on the industry is a bit of a stretch tbh, but hey anything could happen ig! sia1 

0

Share this post


Link to post
Share on other sites

MTV going back to its roots, I'm happy for it. I must say I love some reality shows they broadcast tho, like catfish and Are You The One 

0

Share this post


Link to post
Share on other sites

Even if it doesn't do as well as Teen Mom I'm glad they are at least trying to bring music back to the station

0

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!


Register a new account

Sign in

Already have an account? Sign in here.


Sign In Now

  • Browsing now   0 members

    No registered users viewing this page.