Jump to content
Divine

TRL returning June 12 under the name "MTV Live"

Recommended Posts

Nearly a decade after MTV axed “TRL,” the network’s new boss is looking to resurrect the afternoon live TV staple.

A new daily afternoon show, tentatively titled “MTV Live,” will debut June 12 on the network, broadcasting live from the same Times Square studio that served as the home of “TRL” from 1998 to 2008, MTV president Chris McCarthy said in an interview with AdWeek.

“That ability to be live, in culture -- not responding to it but driving it -- is where we belong,” McCarthy said.

McCarthy took the helm at MTV in October following stints at other Viacom properties including Logo and VH1. In preparation for the return of a live afternoon broadcast, he has doubled the size of the Times Square studio to create a space that can partitioned off for more versatile use -- with an eye toward up to four hours of live content broadcast each day. 

Whether today’s young audience will follow is the question, but the network has found the success of turning its comedy series, “Ridiculousness,” into a live, two-hour show on Fridays, doubling its teen audience and increasing ratings in the 18-34 demographic by 50 percent.

x

Link to post
Share on other sites
Just now, Hannah said:

Maybe! If they actually decide to play music videos, which I feel like they wont! sia3 

Hopefully, I'm tired of these try hard reality shows and Teen Mom being replayed everyday.

Link to post
Share on other sites

Don't think it'll ever return to what it used to be. Most people in their target market don't watch that much TV in the traditional way anymore. Streaming it live (and legally) online would be a great way to get people interested.

Link to post
Share on other sites
46 minutes ago, Bionic Monster said:

I can't see this doing well. Music videos aren't as big of a "deal" as they were in the late 90s/early 2000s and most people will just watch them online.

You have a point but lord knows what these Market directors have in store

 

Link to post
Share on other sites
9 minutes ago, NOVAAYEARZ said:

This may save music videos, pop culture, and possibly salesalex1

The show having a big impact on the industry is a bit of a stretch tbh, but hey anything could happen ig! sia1 

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Replies 24
  • Created
  • Last Reply

Top Posters In This Topic

Top Posters In This Topic

Popular Posts

Maybe! If they actually decide to play music videos, which I feel like they wont!  

Hopefully, I'm tired of these try hard reality shows and Teen Mom being replayed everyday.

I can't see this doing well. Music videos aren't as big of a "deal" as they were in the late 90s/early 2000s and most people will just watch them online.


  • Browsing now   0 members

    No registered users viewing this page.

×