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Forbes : Gaga Shows Companies How To Make A Comeback

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Lady Gaga is back.  After the lukewarm performance of her ARTPOP album in 2013, most people were ready to write the former pop and dance music sensation off...But today, Lady Gaga is back in full force.  Her latest album, Joanne, sold over a half million copies in the U.S. in a few short weeks; she’s headlining Coachella; and she has been named the new face of Tiffany and Co."

 

Lady Gaga took five actions that show companies how to make a comeback:

1. Acknowledge the need to change.

2. Introduce innovation that leverage your core strength.

3. Target your appeal.

4. Prompt reconsideration with high-profile, on-brand actions.

5. Build a loyal community before you need it.

https://www.forbes.com/sites/deniselyohn/2017/04/19/lady-gaga-shows-companies-how-to-make-a-comeback/#d0e8ba839ca2

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ARTPOP will forever be shaded this way

Lady Gaga is back.  After the lukewarm performance of her ARTPOP album in 2013, most people were ready to write the former pop and dance music sensation off...But today, Lady Gaga is back in full forc

inb4 colleges start offering Lady Gaga and the Business Behind a Comeback classes like they do with Beyonce classes 


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