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Spotify testing "Sponsored Songs"

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Spotify is testing a “Sponsored Song” ad for labels to promote singles on the free tier, according to a TechCrunch report.

Labels can pay to have Sponsored Songs appear on playlists and can be targeted to users with listening tastes similar to the sponsored track.

TechCrunch reports that a Spotify spokesperson said that if Sponsored Songs is deemed successful, it would roll out officially, but only on the free tier. Users would be able to click the opt-out button found under Sponsored Content in the Spotify settings menu.

As the article points out, sponsored content would supplement ad dollars on the free tier. The key for Spotify, obviously, is to strike a balance between money-generating operations and music that keeps the listener returning rather than opting for another service. A step in that direction last year, for example, saw Spotify allowing advertisements on playlists.

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http://hitsdailydouble.com/news&id=307102

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Yuck 

Spotify is testing a “Sponsored Song” ad for labels to promote singles on the free tier, according to a TechCrunch report. Labels can pay to have Sponsored Songs appear on playlists and can be ta

cant wait to see which pop starts are going to be the first ones to use this to their advantage!


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