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Taylor Swift's songs generated $400K after returning to streaming services last week

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When Taylor Swift’s entire back catalog returned to streaming services including Spotify, Pandora, Tidal and Amazon on June 8 (it was already on the subscription-only Apple Music), she posted a note on her Taylor Nation Instagram account saying the move was in “celebration” of her album 1989 selling over 10 million albums worldwide and hitting the RIAA’s 100 million song certification milestone.

According to Nielsen Music, on-demand audio streams of songs from Swift's catalog totaled 51.53 million in the U.S. last week, up 608 percent from the 7.3 million streams accumulated in the prior week. That means that, according to Billboard estimates, streams of Swift's songs generated about $310,000 in revenue in their first week of availability, compared to around $44,000 in revenue the week prior, based on an average blended per-stream audio-on-demand rate of $0.0063. Although, neither estimate is discounted for whatever amount of streams are from Spotify's lower paying ad-supported tier, which nowadays has a slightly better rate of about $0.0015 per streams.

How much Swift herself would receive from that $354,000 depends on her deal with her label Big Machine. Meanwhile, the publishing royalties generated from the streams would total a little more than $64,000, up from about $9,000 in the prior week. That revenue would be divided among Swift and her co-writers and their publishers depending on their pro-rata shares of the plays on the songs each writer was affiliated with. That would put Swift’s catalog’s total U.S. haul since releasing her five albums on June 8 to all streaming services at $418,000, which by itself is reason enough for the return.

Source: Billboard

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