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Freaky Prince

New Whitney album & hologram tour

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But now the estate is open for business. It has lined up an extensive list of potential projects — including a touring hologram, a possible Broadway musical, branding deals and an album of unreleased tracks — intended to awaken the commercial potential of a dormant megacelebrity brand.

“Everything is about timing for me,” Pat Houston, the performer’s sister-in-law and former manager, said in an interview. “It’s been quite emotional for the past seven years. But now it’s about being strategic.”

https://www.nytimes.com/2019/05/20/business/media/whitney-houston-hologram-album.html

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