Does it matter when a single is released?

[Daenerys 63,516]

I recently read that 'Watermelon Sugar' would have been a great single if it was released in May in time for Summer.

And that Lover (song) would have smashed in the Fall/Winter months.

And it got me wondering if it really even matters when a song is released for it to smash.

This thread is NOT a way to shade faves btw.

[Divine 143,517]

Tbh I definitely feel like it helps certain songs to be released at certain times of the year depending on their sound and sometimes even subject matter. However, there are certainly some songs that sound like summer smashes but smashed in the fall/winter (Side To Side is the first that comes to mind). I think it's a case by case basis.

[Daenerys 63,516]

1 minute ago, Divine said:

Tbh I definitely feel like it helps certain songs to be released at certain times of the year depending on their sound and sometimes even subject matter. However, there are certainly some songs that sound like summer smashes but smashed in the fall/winter (Side To Side is the first that comes to mind). I think it's a case by case basis.

You’re too smart period. I agree. And I feel like songs that are made with “summer” in the title flop.

[Hylia 83,871]

Do singles matter at all? The songs already exist, that’s enough for me

[Feoba 1,256]

I agree that I think it depends on the specific song itself and the circumstances. Work was released and January and smashed during late winter/early spring 2016, but it feels like a summer song. 

[Daenerys 63,516]

2 hours ago, Hylia said:

Do singles matter at all? The songs already exist, that’s enough for me

i read this in a "Does anyone think global warming is a good thing? I love Lady Gaga. I think she's a really interesting artist." way and i screamed

[Dear Wonderland Called Low 5,665]

Yes. Some songs don't fit with some seasons. Dark Side was released in June 2012 and it flopped because it should've been the fall single. 

Southbound screamed summer and it peaked in the summer. Now Drinking Alone will be the winter smash she needs.

[Kuba 13,528]

That's what I'm choosing to believe to justify Harleys in Hawaii flopping!

[Simón. 23,737]

Depends on the artist. If you are Rihanna you can release a summer vibe song in winter and smash 

[Normani 7,598]

I think it matters for maximized potential success.

Like ballads usually do better in fall/winter because in most countries it's cold, people stay inside and are less active, so upbeat songs would shock with that vibe. There's also many family gatherings and ballads work perfectly as background music. Upbeat songs have the same effect on spring/summer because people usually party way more, they're out and about, etc.

Like yeah, as @Simón. said Rihanna released 'Work' at the end of January and it smashed but I do consider that a release aimed at spring/summer season, since in February people are already partying (Carnival) and then in March it's already spring. What happened with Lover by Taylor is that she released it in the middle of August as a promotional single and the cold weather lowkey started after Halloween. That's probably why the song did well in Australia, since there it was winter. (That could explain why the album didn't sell more than 1 million in its first week like all her other albums since Speak Now have done).

 

[I Brings That Levity 3,533]

For lesser known artists (and FLOP faves) it's easy to get promotional slots at the start of the year and in to Spring than it is towards the end of the year.