Rihanna, LVMH Are Pausing the Fenty Fashion House

[Ruthless Love 7,324]

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Rihanna’s brief foray into luxury fashion with LVMH Moët Hennessy Louis Vuitton has come to a halt, WWD has learned.

The music star and the French luxury giant have mutually agreed to put the Fenty maison on hold, less than two years after the launch.

The brand stopped posting on its Instagram account on Jan. 1, and the last collection drop on Fenty.com dates back to November 2020: nail-heeled footwear in collaboration with one of Rihanna’s favorite shoe designers, Amina Muaddi. It is understood the e-commerce site – the main distribution channel for Fenty fashions – will go dark in the next few weeks.

LVMH confirmed the development exclusively to WWD via a brief statement saying: “Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.”

According to sources, a skeleton staff remains at the Paris headquarters of Fenty fashions to wind down remaining operations.

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[LeaHeartBroken 780]

Why are they stopping now?

[V For Vendetta 7,211]

Savage X for the win

[Guest]

Hopefully this means she will focus on new music  

[zack 138]

oh wow.