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Autumn Variations

Dua Lipa Helps to Launch New PUMA Sneaker in First Campaign With the Brand

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Five months after she first teased a new partnership with PUMA during her “Studio 2054” livestream concert, Dua Lipa has unveiled the first campaign image from the global ad campaign.

The pop star was shot by fashion photographer Mario Sorrenti for the PUMA ad, which promotes the brand’s new “Mayze” sneaker, a chunky, creeper-style sneaker with PUMA’s signature bold stripe and logo detailing.

PUMA says the sneaker is “made for those who embrace the spotlight, on stage and off,” just like Lipa. The accompanying campaign image features the singer wearing a vintage PUMA windbreaker over a dress and leggings (pictured above). Lipa also unveiled a second image on her Instagram, which captures her in a backstage-style set up, wearing a pair of Mayze kicks in white, plus a classic PUMA T7 track jacket, bikini and fishnet leggings.

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