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Rina Sawayama for Billboard Magazine

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How Rina Sawayama Turned Pop Inside Out — And Built One of Its Fastest Growing Fanbases

With her genre-obliterating sound and gripping lyrics about identity, Rina Sawayama became one of the most exciting queer voices in pop. Now she’s making room for anyone else who feels like an outsider. A few years ago, Rina Sawayama was starting to wonder if she was unsignable. There was the casual racism, like the time she found out that a senior record executive jokingly referred to her as “Rina Wagamama” behind her back. Or that time a major-label A&R executive backed out of a deal at the last minute, leaving her scrambling to cover lawyer’s fees she had planned to pay for with her advance.

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Ugh, this legend is so talented and STUNNING. New world leader I fear.  

She looks GREAT in these pics ❤️💖 I love Rina! 


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