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Billboard: Beyoncé’s new era is giving other black women in country a big boost, too

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According to Luminate, Tanner Adell – who has scored a few minor hits such as “Buckle Bunny” and “Love You a Little Bit” — experienced a 188% increase in streaming activity from the period of Feb. 9-12 (230,000 official on-demand streams) to Feb. 16-19 (670,000 streams). On TikTok, Adell has seamlessly incorporated her love for Beyoncé and anticipation for her forthcoming LP into promotion of her own music. “If you’re waiting on Bey’s country album, you might like me,” she wrote in a Feb. 14 TikTok; the strategy has clearly paid off, as a Feb. 20 TikTok finds the young singer-songwriter celebrating “Buckle Bunny” (also released via Beyoncé’s home label Columbia) flying up the Shazam charts.


Reyna Roberts, perhaps best known for 2020’s “Stompin’ Grounds,” collected around 200,000 official on-demand streams during the period of Feb. 16-19, marking a whopping 250% increase from 57,000 streams during Feb. 9-12. There’s also Billboard chart-topping R&B artist K. Michelle, who is currently prepping a long-awaited debut country album. The Memphis-bred star has released some standalone country songs, including “Tennesse” from last year’s I’m the Problem. That track garnered around 32,000 official on-demand streams during the period of Feb. 9-15, a massive 185% increase from the week prior (11,000 streams, Feb. 2-8). 


Of course, any discussion about “Texas Hold ‘Em” is incomplete without mentioning Rhiannon Giddens, the Grammy-winning multi-instrumentalist who plays banjo on the track. During the period of Feb. 16-19, Giddens’ catalog collected over 108,000 official on-demand streams, up nearly 50% from 73,000 streams during Feb. 9-12.


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