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ReInventYourself

Orbit on MDNA

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I appreciate your analysis of the album release 'strategy' @Madonna Express Yourself. I wasn't involved in its formulation in any way myself. All I will say is that certain thoughts about it that I see expressed online by committed fans such as yourself, were blindingly obvious to me from the very get go, well before the release. But I'm no Jimmy Iovine, with the ability to advocate my convictions forcefully, and as co-producer, co-writer etc am aware that it is not in my 'job spec'.

But you won't see me exactly jumping up and down with delight over the way that things have panned out. We were very pushed for time, due to a rather interesting and shall we just say, 'traditional' method of recording that the esteemed engineer Demo was partial to, and various pressing commitments that took up the artists limited time, such as perfume ranges and teen fashion contests and other such endeavours which are beyond my own limited understanding of pop star agendas.

The recording sessions for the six songs I did were hugely enjoyable for all of us. M was on form and better than ever with her singing and writing and musicality, and was having a great time. We had songs lined up that were breathtaking. You'll hear some of them on Chris Brown's new album, and they are the best ones, Kreayshawn's (INCREDIBLE) new album, my own recently completed 'Strange Cargo' album. And some other surprising places. SNAPPED up by the artists concerned. Most of them, I believe, destined to become classics (let me know in a couple months wether you concur with that)

The team I assemble in NY for MDNA are as good as it gets right now. Writers and musicians I picked because they take my great away with their talent. And all of us fully committed to putting ourselves through extraordinary efforts to make MDNA the greatest album of the year. Before anything else.

But alas, the time wasn't there. Great swathes of it taken up by the engineer and his assistant bouncing reverb tracks for hour after hour, night after night. Not to real tape or anything, where you could posit that there would be an advantageous sonic dividend (real tape can be magic) but all in the digital domain. A purely procedural thing. Although not a procedure I or any of my own colleagues in this game would want to squander time with.

I was just describing to a friend of mine, and whom I frequently work with Serban Ghenea (just look him up if you want to be awed) how it was done, and he thought I was kidding him!

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I'm so glad that we didn't get those songs if CHRIS BROWN and KREAYSHAWN took them. Lawd have mercy.

I have such a soft spot for Orbit though, he's very articulate and loyal.

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Guest Black & Gold

I dislike Orbit after MDNA.

He overhyped the album by saying it has a similar sound to Ray of Light.

Then he blamed the marketing for album's underperformance.

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I'm always quite pissed off when artists/producers/songwriters hype up the album saying it's the best thing ever and then afterwards make all kinds of excuses why it wasn't as good as it could have been.

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Final words from Orbit

To those that are wondering what’s going on with my recent MDNA comments. and to set the record straight, once and for all, here’s what happened:

I commented on an existing comment thread here on this facebook forum a week or so back. Many of you will recall. And even though there has been interest on this site to read and respond to these opinions, I really should have held back. I made the mistake of putting my thoughts online, when an email would have been more appropriate.

But, there were no ‘interviews’ (Huffington Post, Daily Mail etc) as has been reported elsewhere. I’ve not personally seen any of these ‘interviews’ but can only assume that the content has been cut-and-pasted from the original post then presented as a scoop.

That same day, and on receiving a dismayed email from Guy O, I followed up with a candid and much more to-the-point email back to him. Including a couple of other things that had been troubling me. It was just between us, and not public. As it should be.

I acknowledge that I erred in putting some of my concerns into the public sphere. No ifs and buts. I ought to know by now that even in a remote corner of the internet, if it mentions Madonna, it will be all over the place in seconds.

It’s certainly now all off my chest. The (unintended) consequence of all this is that it has stirred up strong opinions right across the spectrum. Some of which require me to swallow hard and take it on the chin. But what’s done is done. What’s said is said. Although it might reverberate for a little longer in the web universe, such being the nature of the beast.

From my POV, it’s same as before, striving onwards with projects, both musical and non-musical. There is so much to take care of, and never enough hours in the day.

Thank you for reading.

Sincerely,

William

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