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YouTube Blocking Indie Labels That Don't Agree to Terms

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YouTube will begin pulling indie musicians from the site in "a matter of days," blocking any artist on a label that refused the company's licensing terms for its forthcoming subscription music service.

The company plans to break music on the site into two tiers—free and paid—with the paid subscription tier allowing ad-free, off-line streaming, much like competitors Spotify, Rdio, and the Apple-owned Beats Music. YouTube hasn't been forthright with how the new service will look, but according to the Financial Times, labels are objecting to how little the company will pay them for the free, ad-supported streams.

One label boss said the big problem with YouTube's new licensing agreement was not to do with the paid tier, but rather that it allowed YouTube to make substantial enhancements to its free tier.

His fear is that the free tier will become so attractive that it will reduce the number of people willing to pay for subscription services such as Deezer or Spotify, which charges users $9.99 a month.

Fearing decreased revenues, many indie labels have decided to hold out for a better deal from YouTube. But rather than negotiate, YouTube decided to remove those labels' artists from the site. And it's not just a bunch of no-name garage bands getting axed. All musicians under labels such as XL Recordings and Domino will be pulled, which includes Adele, The XX, Atoms For Peace, Vampire Weekend, and Arctic Monkeys.

However, the ban on indie musicians is further complicated by YouTube's relationship with the music video service Vevo, which has signed onto YouTube's new terms. According to a Vevo spokesperson who spoke with TechCrunch, that means some recordings from Adele hosted by the service will be continue to be streamed, whereas the artist's other recordings will be blocked:

"To clarify, music videos from the indie labels and distributed by Vevo on YouTube will not be taken down," a spokesperson from Vevo told TechCrunch. In all, a measure of how confusing the licensing and royalty game for online content can potentially be. It seems like what would be affected would be other videos on the site, such as this recording of her singing "Someone Like You" live at the Brit Awards in London.

YouTube claims that labels "representing 95 percent of the music industry have signed up to the new terms." The rest is just a rounding error, as YouTube's head of content Robert Kyncl explained to the Financial Times.


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I hope people stop watching youtube videos all together because of this

They have so much control over the industry it's frightening the government really needs to step in, and look at some of the things they're doing


Google is one of the richest companies in the world and they're still Greedy and thirsty for every cent in your wallet

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I hope people stop watching youtube videos all together because of this

They have so much control over the industry it's frightening the government really needs to step in, and look at some of the things they're doing


Google is one of the richest companies in the world and they're still Greedy and thirsty for every cent in your wallet


Thus far, they've done nothing strictly illegal, so governmental involvement and this juncture would only strengthen their case for intervention, as the government would probably be too emasculated to step in again, if they did cross a line.


As for a boycott, Google probably wouldn't even have that on their radar. They get millions of views a day, which translate into millions of dollars a day. What are a few malcontents not contributing to that going to do to their profit margins? Almost nothing.

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Sometimes I have to be reminded that Google is doing great things for the world, because their policies when it comes to Youtube are just idiotic.


Literally exactly this. They need to just fire the entire YouTube department because the rest of their company is flawless.

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Whoever runs YouTube for Google is a fucking asshole fall4 like seriously they bombard us with enough ads and make millions/billions off of it, do they really need to ask for more money from labels or users



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In only “a matter of days,” some of your favorite videos on YouTube could be gone, possibly for good.
YouTube is preparing to radically change the site, adding a subscription service that is intended to help them compete in the streaming music industry. The Google owned video site has already signed new licensing deals with all of the major labels, but many independents are refusing to take part. Apparently, not only are smaller, indie labels not being offered the same deals as the majors, but the contracts that Google is putting in front of them are less than fair.
In order to show their muscle, Google has stated that any label—meaning smaller, independent ones—that does not sign a deal with them will not only be left off the new service, but will have their content taken down from the original, free YouTube. Vice President and Global Head of Business at YouTube Robert Kyncl recently claimed that they already had deals with 90% of the industry, and that they had no choice but to move forward.
“While we wish that we had 100% success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience,” he stated.
Rumored to be called YouTube Music Pass, the new service is intended to change the way people use YouTube and stream music, paying a premium to skip ads. In addition, people will be able to download music directly from Music Pass, not just listen. While the field is already crowded with popular programs like Spotify, Beats Music, iTunes Radio, Samsung’s Milk and recently-added Amazon Prime Music, YouTube is easily one of the most used platforms by people to consume music, and can expect initial adoption to be much higher than a new product from a firm just joining the game.
While initial reports state that the music from artists like Adele, Jack White, and Vampire Weekend would all vanish, that isn’t the whole story. Videos presented on the Vevo platform should remain playable, as the licensing agreements are separate. So, while the Grammy-winning “Rolling In The Deep” music video and its 500 million views should be safe, the ramifications of other clips getting shut down are important.
As noted in an article about the K-Pop artist Psy making money from YouTube ads earlier this week, if a song becomes popular enough, any clip that uses the original music and earns ad revenue is either taken down immediately or split with the track’s owner. Artists make money whenever a cover version, fan-style lyric video, or live version is uploaded on the site and accrue views. As noted in the case of Psy, all of those thousands of additional videos helped him earn over $2 million from ads alone. Soon, all of those would be taken down, and artist revenue could drop.
Perhaps more important is the fact that many up-and-coming artists may have a harder time sharing their music and videos. As sales decline, more and more people look to sites like Youtube, Soundcloud, Bandcamp to let people stream their music, with YouTube being far and away the most popular. Barring lesser-known names from the most popular streaming site in the world could seriously damage the growth of independent artists, and hurt the careers of future stars.
The Worldwide Independent Network (or WIN), an organization created to help push business, creative, and market access interests for the independent music community, is still working to get a fair deal for the indie labels of the world, which hopefully comes before tracks begin getting erased.
“We have tried and will continue to try to help YouTube understand just how important independent music is to any streaming service and why it should be valued accordingly.” said WIN’s chief executive Alison Wenham.
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Oh well, as long as it doesn't affect watching other videos then I dun give a shit....

Then again this could be really bad for a lot of artists katy1

Google fucking shit up, again. As much as I love Google and all the things they do, the things they do to Youtube are fucking ridiculous and unacceptable.

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